T-Mech’s Media Guide to Releasing Singles

With the industry comes thought-leaders; it’s easy to get past what they provide but once we saw the advice T-Mech was offering to artists in preparation to releasing their singles, we reckoned it’s worth sharing with a larger audience.

And below is a guide highlighting handy tips to go by before dropping those singles.


1. Before you officially release your song, get it screened and auditioned by a trusted engineer and or quality control panel – you are willing to trust that their decisions will be best for the project. They can help you avoid some pitfalls that can turn a promising song into a bargain-bin dust-collecting coaster. Is the song too long? Does it get to the hook quick enough? Or Is it mixed for a radio release, and a hundred of other points that will make or break the track. There is nothing worse than seeing a potentially successful song miss its mark because an artist missed one or two vital issues while recording

2. Please make use of all the media avenues in your reach. For example, before you give the public your song, approach the newspapers, school newsletter, online news, and give a profile of yourself, who you are and what you do so that your audience can get connected and acquainted to your story. Please also show when you plan to release the song and any plans to further the song.

3. Take the song to radio stations and launch it there first and do a few interviews speaking on the song and then wait to witness your public response as well as watch for public demand of the song before you release it. This will also help you monitor for sales. Also, as opposed to touring, radio interviews can be done on the phone, which means you can do several interviews in a single day.

4. Audition the song at multiple shows long before you plan to drop the jam also to quick test the audience response and whether the song is worth everyone’s while. Promoting your song at a live show is much more than performing. Tell your fans that you’ll be premiering a new song, or, if you want to go all out, give substantive information about the single to charge them with anticipation. Remember, personal interactions are still extremely important in the music industry.

5. When finally releasing the song package it well, good artwork, small enough to download quickly and audible and clear enough to be played anywhere at any time without data breaking apart. Create an artist page where people can frequent your page to collect your material. Give your audience a heads up and a countdown to when you will drop the song.

According to NewArtistmodel.com, social media is not a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.

That’s not to say that the conversational posts can’t be promotional! You just need to know how to frame the content in interesting ways. For example, if you’re in the studio recording, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser of the song.

6. Enjoy building relationships between yourself and your listeners. Remember your task as an artist and your manager is to build awareness. Brand awareness to be exact. Focus on you circle of fans, what they want from you, and how your message can strengthen what you’ve developed with your community of fans.

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